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Article inspired by the interview conducted by Baptiste Wicht, founder of The Poor Swiss.
At Alpian, we believe quality wealth management should be accessible to everyone. That's why we were delighted to connect with Baptiste Wicht, founder of The Poor Swiss, who sat down with our Chief Investment Officer, Victor Cianni, to explore our vision and investment approach.
Victor shares what sets us apart: we deliberately position ourselves between standardised robo-advisors and traditional private banks. Our portfolios are built around straightforward principles, diversification, long-term thinking, controlled costs, while offering direct access to real advisors and a high degree of personalisation, at fees roughly 40% lower than the traditional private banking sector.
The interview also tackles a topic close to our hearts: performance transparency. We benchmark our results through Performance Watcher, an independent network, and our returns have consistently outperformed our peer average since inception, something we're proud to share openly.
At its core, our conviction is simple: investing shouldn't be reserved for an elite few. Whether through our crypto-inclusive mandates, upcoming AI-powered features, or the personalisation of every portfolio, we work every day to make wealth management more accessible and more legible for everyone.
Read the full article by clicking here.
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