Investment philosophy

A well-designed portfolio is both a rational and an emotional fit

Every investor perceives gains and losses differently. Beyond its fundamental role of balancing risk and return, your investment portfolio needs to match your personal worldview.

A well-designed portfolio is built for the long term

Time is your ally. Diversified investments spread over longer timeframes tend to grow in value. Focusing on the long-term helps you keep the big picture in mind, rather than fixate on short-term market fluctuations.

Asset allocation is so important that it must be personal

It’s a well-held belief that asset allocation is the most critical component of any investor’s strategy. With that said, we believe investors must be offered a far wider range of asset classes, to improve their chances of building a portfolio that harmonises with their unique needs and circumstances.

Finding just the right degree of diversification

We understand the fine line between a well-diversified portfolio that effectively mitigates risk and an over-diversified portfolio that negatively impacts returns.

Timing oneself is better than timing the markets

Timing the market can bear outsized returns… when well executed. But, more often than not, attempting to time the market has detrimental effects on investment performance. We believe that such techniques are driven more by mixed feelings than sound logic. Our goal is to offer our clients more sustainable routes to long-term wealth.

Your preferences should inform the portfolio. Not the other way around

Investments offer far more than the opportunity to improve one’s financial situation. They give an investor the chance to shape the world around them. For that reason, an investor’s values and preferences should be considered, no matter the degree to which they will impact investment performance.

Expressive Investing

Each of us has our own vision of wealth beyond money. Our job is to use the investment to turn this vision into reality.

Investors differ in the extent to which they’d like to make an impact on the world. It’s our role to understand exactly what that vision looks like and make sure it’s reflected in the investment strategy we facilitate.

Knowledge sharing

We aim to close the gap in investment knowledge.

We believe it’s constructive conversations that come from a place of mutual understanding that fosters better investment decisions and better outcomes.

Raising awareness

We realize the importance of emotion

Making decisions during moments of fear or excitement is never beneficial, yet unavoidable. That is why we promote a range of emotion-management techniques alongside a strong investment strategy to provide guidance during more turbulent times.

Providing transparency

Transparency is the foundation of a trustful relationship.

We prioritize transparency — from clear explanations of our team's reasoning behind recommendations to profound performance dashboards.