Alpian launches as Switzerland's first FINMA-licensed digital private bank

Geneva, 11th October 2022 – Alpian SA (Alpian) is proud to announce the opening of the first Swiss digital private bank fully designed to cater specifically to the needs of the mass affluent client segment. Its mobile-first digital service, which combines everyday and private banking services, is now available for download on the Apple and Google play stores. Alpian’s innovative combination of human expertise and cutting-edge technology provides an unprecedented, bespoke, digital private banking offering to its customers.

With its launch, Alpian delivers a new level of banking and investment services. With a singular hybrid model, Alpian combines a secure, state-of-the-art banking platform with the support and guidance of Alpian’s experienced wealth advisors, giving affluent clients access to services otherwise reserved for clients of traditional private banks.

Through its discretionary mandate, Alpian introduces professional and highly personalized services to a client segment deserving of a trustworthy and transparent wealth management offering. The competitive management fee of 0.75% also sets a new industry standard for this type of truly private banking services.

Everyday banking is also seamlessly woven into the digital experience with the ability to execute payments, conduct foreign exchange as well as withdraw cash and make purchases with an exclusive metal debit card.

As a key differentiator to other Neo banks, Alpian clients will have the ability to schedule an in-app video call with a Swiss-based wealth advisor to address any questions or concerns at a time of their choosing. The human touch is an integral part of the value proposition.

Additional original services will be rolled out to Alpian clients in the coming months as the team continues to grow and works on delivering an exceptional and fully comprehensive digital private banking offering.

Schuyler Weiss, CEO of Alpian, commented: “The launch of Alpian, Switzerland’s first digital private bank, marks a step forward for the industry. This is our first important milestone on a journey of many more. We are extremely proud to bring this product to the Swiss market and already looking forward to the future offerings we plan to bring to our clients .”

Pasha Bakhtiar, Chairman of Alpian, added: “The launch of Alpian to the market is a testament to the quality, work ethic and drive of the people we have been able to hire since the first days of incubation at Reyl. Since the beginning, the team has worked relentlessly to build a robust Swiss bank and develop a digital private banking experience with no parallels in the market. We are extremely grateful for the support of all our shareholders for placing their trust in this initiative which now comes to life.”