Latest updates on Alpian : a word from our CEO
Dear Clients and Partners,
As I look back on the past year, I am filled with immense pride and gratitude for the remarkable journey we have undertaken together. By the end of 2024, our client base has grown nearly tenfold, and the assets entrusted to us have more than quadrupled. As I write these lines, 2025 is off to a great start, with us nearing 20’000 clients and having doubled our assets from last year. This incredible growth is a testament to the trust you have placed in us and the dedication of our entire team.
Our progress this year has been nothing short of extraordinary. We have not only expanded our everyday banking and investment services but also introduced a range of innovative features designed to enhance your experience. From advanced virtual cards to a new ETF Savings Plan starting at CHF 2,000, and exclusive access to the American Express Platinum Card under even more favorable conditions, we have continuously strived to meet and exceed your expectations. Additionally, our partnership with Resolve has enabled us to offer mortgage services, further broadening the scope of our financial solutions.
Another remarkable achievement in 2024: Intesa Sanpaolo, Italy's largest banking group and one of the largest banking group in Europe, became our majority shareholders. With their backing, we can tap into their expertise to deliver even more value to our clients. In a world marked by uncertainty and profound changes in the Swiss banking sector, it is reassuring to provide our clients with both financial guarantees and innovation.
In 2025, standing out in the financial sector takes more than being digital or innovative, those are simply the new standard. At Alpian, our mission goes further: we aim to deliver exceptional value that redefines what clients can expect from a bank. Our promise is simple: more for your money. Whether you’re paying, saving, investing, or borrowing, Alpian helps you make the most of every Swiss franc, through fairer fees, stronger returns, and premium service. But beyond that, our purpose is to help each client define and realize their personal vision of wealth, with services designed to support both financial goals and lifestyle aspirations. This isn't just a vision, it’s something we deliver, every day.
On average, our clients achieve significantly better financial outcomes than those using traditional banks for the same needs. By combining our full range of services, they unlock one of the most competitive returns on their money available in Switzerland today. Our commitment to innovation and seamless banking experiences remains unwavering, and we are excited about the new services we will continue to roll out.
As we move forward, our focus remains on you, our valued clients and partners. Your trust and support drive us to push boundaries and set new standards in the banking and investment sector. Together, we will continue to build a future where your financial well-being is at the heart of everything we do.
Thank you for being a part of Alpian's journey. Here's to another year of growth, innovation, and shared success. Let's make 2025 our best year yet!
Warm regards,
Gianmarco Bonaita, CEO