Alpian announces doubling of interest rates for new CHF Deposits in latest nationwide campaign

Zürich, 8 May 2023 – Alpian, Switzerland's first digital private bank, announces in a new national campaign that it will increase the interest rate from 0.5% to 1% for deposits between CHF 100,001 and CHF 250,000. Alpian is committed to offering its affluent clients the best conditions to preserve their wealth in an environment marked by inflation.

The campaign will be broadcast on digital and television channels and aims to promote Alpian's mission to provide innovative financial services to the mass affluent in Switzerland. The campaign, which features twins from different regions of Switzerland, reflects Alpian's ambitions to treat each client uniquely and to exceed their expectations twice over.

Roman Balzan, Chief of Marketing and Brand at Alpian, shared his excitement about the new campaign: "At Alpian, we are always pushing the boundaries to provide exceptional value for our clients. This digital campaign not only demonstrates our commitment to innovation but also our dedication to rewarding our customers with top-tier services. By doubling the interest rate on new CHF deposits, we're inviting new clients to experience the benefits of banking with a digital-first private bank that truly understands their needs and lifestyle."

Karim Yakhkloufi, VP of Business Development at Alpian, emphasizes: "Our clients' trust is of paramount importance to us at Alpian. We are proud to deliver a banking experience that harmoniously combines state-of-the-art technology with a personal human touch, ensuring that our clients know we genuinely care about their financial well-being."

Alpian's digital campaign aims to strengthen the company's reputation among affluent clients in Switzerland and position it as a preferred point of contact. With a transparent pricing model that promotes alignment of interest, Alpian is set to revolutionise the way the Swiss financial centre interacts with its clients and gives them control over their investments.

Disclaimer: The content of this press release is for informational purposes only.