Terms of Use

Alpian: Understanding Your Discovery Journey (with AppsFlyer)

Introduction

Welcome to Alpian! We're excited to have you join our growing community. We're committed to making your journey to becoming an Alpian client as smooth and efficient as possible. This page explains how we use anonymized data to achieve this goal, emphasizing complete transparency and respect for your privacy.

A Word from the CMO

Hi, I'm Roman. At Alpian, we believe your privacy is paramount. We collect anonymized data about how users discover Alpian. This allows us to understand which marketing efforts are most effective in bringing new users to our app. Rest assured, this data is never linked to you as an individual. It helps us optimize our marketing so we can reach the right people who will value what Alpian offers. Of course, you always have the option to opt-out of data collection. For more details, please see our FAQ section or contact our Data Protection Officer.

How We Use Marketing Tracking

We optimize our marketing efforts to connect with the right people. To do this, we collect anonymized data about how you discover Alpian and navigate the initial onboarding steps. This helps us refine our outreach and create a smoother experience for everyone.

We collect anonymized data about user discovery, including:

Which channels led users to discover Alpian (e.g., LinkedIn ads, Facebook campaigns, website links)

Where users downloaded the app from (e.g., App Store, Google Play Store)

General trends of how users progress through the onboarding process, without tracking individual actions

This data is NEVER linked to:

Your name

Your account information

Your in-app activity once you become a customer

Any other personal details

Benefits of Anonymized Data Collection

Optimized Marketing: We identify the most effective marketing strategies to reach potential customers like you.

Improved User Acquisition: We tailor our messages to specific audiences and interests for better engagement.

Smoother Onboarding: By understanding user journeys to Alpian, we streamline the onboarding process for everyone.

Your Control

You always control your data. Opt-out of anonymized data collection in two ways:

During App Setup: A clear opt-out option will be presented before data collection begins.

Within App Settings: You can access and manage data collection preferences at any time.

FAQs

Why does Alpian collect anonymized data about user acquisition?

We use this data to understand which marketing efforts are most effective, allowing us to allocate resources wisely and reach the right potential customers.

What kind of data is collected about user acquisition?

We collect anonymized data about the channels that led you to Alpian, where you downloaded the app, and general trends in how users progress through onboarding. We never collect personally identifiable information.

Can I opt out of data collection?

Absolutely! You'll have a clear opt-out option during app setup and within the app settings.

How does this data benefit me?

This helps us optimize our marketing so we can reach more users interested in Alpian. It also helps streamline the onboarding process for everyone, ultimately improving your overall experience.

Is my data secure? We take data security extremely seriously.

All data collected is anonymized and securely stored. We never sell or share personal data with third parties and adhere to strict data protection regulations like the Swiss Federal Act on Data Protection (FADP).

Contact Information

For any questions or concerns regarding these Terms and Conditions, please contact us at marketing@alpian.com