Alpian partners with SEGMENT Festival Lausanne.
Lausanne, 28th of August 2023 - Alpian SA, Switzerland’s first digital private bank, is happy to announce its partnership with Lausanne's SEGMENT Festival. This unique event in the city of Lausanne, the heart of the Olympic Committee, is set to host a historic moment in skateboarding as it will become the first-ever Swiss stop of the World Skateboarding Tour – a critical qualifying stage for the 2024 Paris Olympics.
Held at the iconic Beaulieu Center, the first edition of the SEGMENT Festival marries the pulsating energy of urban life with the serene ambiance of mountain resorts—a synergy that echoes Alpian's core values of innovation, balance, and lifestyle enhancement. Over 200 skateboarders from all over the world will compete to qualify for next year’s Olympic games. In parallel, the 3 day event will include music performances, exclusive film screenings, and industry-leading conferences.
The collaboration offers a golden opportunity to engage with a fresh audience segment, predominantly comprising Gen Z and affluent aficionados of board sports and music. With this partnership, Alpian reaffirms its dedication to broadening its horizon in the Swiss population, continually aiming to understand and cater to the multifaceted needs of diverse customers.
As a Cashless partner, festival-goers will receive an Alpian branded bracelet which will be used to perform all the payment transactions during the event. ”Offering a cashless experience is something efficient and needed in today’s world, I am happy Alpian joined us for this initiative as it reflects perfectly their vision of tomorrow’s financial services”, declares Victor Liebenguth, SEGMENT Festival Founder and CEO.
In addition, Alpian has curated an exclusive, festival-only benefit for attendees looking to open an Alpian account. People buying tickets on the online platform of the Festival or at the Festival venue could offset their expenses by opening an Alpian account with 12 months of quarterly fee free of charge.
On-site, Alpian will be physically present at the Alpian Recharge Station. This distinctive location within the festival offers attendees a place to recharge, all while immersing themselves in the Alpian experience.
"We're immensely elated to join forces with SEGMENT Festival," expresses Mattia Scolaro, Business Development Lead of Alpian. "This partnership is the opportunity to showcase Alpian in one of the most iconic locations of Lausanne. It is an honour to be part of the very first edition and support cultural projects that are important for Switzerland and our customers."